Why your first website works until it doesn't
Your scrappy starter site got you this far—but now that you're growing, it's probably holding you back more than helping you move forward.
Thoughts on web strategy, growth, and building digital experiences that scale
Why would anyone start a website in 2025?
Sure, you could build everything on TikTok—but when you need to grow on your own terms, there's nothing like your own corner of the internet.