Websites, apps, and agents built with clarity and craft.
Bits&Letters is a boutique web & product consultancy, here to help with your biggest digital problems.
From migrating legacy content to introducing new AI workflows, we help startups and businesses get ready for what's next.
- Frontend development
- CMS migrations
- AI apps & workflows
- Website maintenance
- Digital consulting
Trusted by teams building serious digital experiences
A little consultancy for big problems
I'm David Demaree, a designer, engineer, and product leader. Bits&Letters (B&L) is my design & engineering practice.
Over 25 years and counting, I've built infrastructure and platforms used by millions of designers & developers, and helped untangle annoying problems at some of the world's biggest tech companies.
Built real-time data-displaying billboards in a miniature city model for Stripe's Black Friday campaign
Migrated a SaaS startup's page builder site to an AI-ready codebase and headless CMS — in just six weeks
Helped a healthcare startup rework their analytics and lead-gen forms for greater user privacy and faster customer service
Replaced clients' janky day-one sites with custom-designed, modern experiences that breathed new life into their businesses
Integrated a modern Rails app into an enterprise's Java/XML-based pipeline for localizing UI text, expanding into 3 new markets where native language support was a legal requirement
Built a font marketplace inside the world's biggest creative technology company, making great type more accessible while helping artists get paid
David strikes that rare balance of design, creativity, and technical know-how, and made it easy for our team to move fast without sacrificing quality.
David has a rigorous, systems-oriented mind that makes complex problems feel solvable, with an ability to connect design and development decisions with the seemingly intangible and moving target of user delight. It's sort of magical working with him!