Bits&Letters is a consultancy & studio run by David Demaree, a longtime developer and product leader who helped build Material Design, Google Fonts, Adobe Typekit, and Webflow.
We work closely with decision-makers and fast-moving teams to replace brittle brochure sites with durable systems that keep working long after launch day.
Most redesigns stop at the visual layer. We work on the content model, CMS workflow, component architecture, and front-end together, so the site stays useful after launch.
Your team should be able to publish, revise, and create new pages without filing tickets for every change. We design the CMS and components around real editorial workflows.
We build with Claude Code and other agents in mind, so we can move faster without sacrificing quality, and your team can use your favorite tools to make changes after handoff.
Every client gets a shared Slack channel and Notion workspace, with direct access to the folks working on your design and code — no middle-people or ticket queues.
We built the backend for Stripe's viral Black Friday campaign — live data, clever animation, and enterprise-grade reliability.
A new site built for years of intentional growth, with near-perfect Core Web Vitals and a CMS the team actually uses.
A custom WordPress theme and streamlined CMS for a green architecture practice ready to grow.
Our new website looks so good and is amazingly fast. This launch really made it feel like a new chapter starting for us.
David took the time to really understand my vibe, and delivered something professional that didn’t feel like a cookie-cutter template. He was easy to hop on the phone with, brought a ton of expertise, and gave me a site I’m proud to share as I work to grow my business.
David strikes that rare balance of design, creativity, and technical know-how, and made it easy for our team to move fast without sacrificing quality. He made the process of building and updating pages fun by creating templates and reusable components.
B&L helped us scale from our day-one build to a site that runs like it’s backed by a full design team. They gave us the systems, structure, and speed to keep up with growth—without adding overhead.
If updating your website feels like cleaning out the junk drawer, the problem probably isn't your design — it's your structure. Here's how to tell when it's time to move from static to dynamic, and what your options look like.
My cult-favorite guide to Git and version control just turned ten. What’s changed in the world of Git, and what’s stayed regrettably the same.
Claude, it turns out, loves numbered eyebrow labels. Some thoughts on how clients’ AI-assisted wireframes and mockups are impacting how we design finished websites.
What separates big, lasting websites from all the rest? Performance, reach, and flexibility so your team can adapt to whatever users need.
