Sanity CMS Development for scaling companies
Sanity CMS built around how your team actually works
Bits & Letters designs and builds content management systems with Sanity. We handle content modeling, custom editing interfaces, front-end integration, and hosting. Your team gets a CMS that fits the way they actually work.
Why Sanity for content management
Most CMSes were designed around pages. Sanity was designed around content. When you’re managing shared components, multiple audiences, or content that appears in more than one place, that difference shapes everything.
Sanity uses a Google Docs-style model where multiple editors work on the same document simultaneously. Drafts are separate from published content, so updates don’t affect the live site until they’re ready.
A product description, a team bio, or a pricing callout is defined once and referenced wherever it’s needed. Update it in one place, every page reflects the change. Compare that to WordPress, where the same content gets copied across pages and inevitably drifts out of sync.
We build exactly the editing experience your team needs: custom workflows, validation rules, conditional fields, role-based access. The editing interface matches your process, not the other way around.
Sanity stores content as portable JSON. If you ever need to migrate, your content comes with you in a clean, structured format. You’re investing in your content, and it stays yours.
How we build with Sanity
We design the entire content system: what content types exist, how they relate, what editors see, and how content flows to the front-end. That architecture is where most of the value lives.
Before we write code, we map out your content. What types of pages exist? What components repeat? What content is shared between sections or audiences? This model becomes the blueprint for the CMS and front-end both.
Clear field labels, helpful validation, live previews, and a structure that makes it hard to publish something broken. The goal is a CMS your team reaches for willingly.
Editors assemble pages from a library of content blocks, each with its own fields and preview. Flexible enough for new layouts without developer help, structured enough that every combination looks right.
The biggest shift from WordPress to Sanity is treating content as assets rather than page elements. A testimonial, a feature description, or a pricing tier can appear on any page, in any format. Redesigns get dramatically easier because you’re rearranging how content is displayed, not re-entering it.
Why you should work with Bits&Letters
Principal-level expertise on every project
The person scoping your project is the person building it. Founded by David Demaree, with 25+ years including principal-level roles at Adobe (Typekit), Google (Material Design), Stripe, and Webflow.
Full stack, single partner
Front-end, CMS, hosting, design systems, API integrations. One team, one relationship, one Slack channel.
Built to last after launch
Most web projects fail after launch, not at launch. We design every project so your team can maintain and evolve the site once it's live. Clean architecture, thorough documentation, portable code. You're never locked in to us.
Deep Sanity expertise
We have a close relationship with Sanity's leadership team and deep implementation experience. We know the platform's capabilities and limitations thoroughly, so we make better architectural decisions and avoid the gotchas that trip up first-time Sanity teams.
FAQs
What is Sanity CMS?
A headless content management system that stores content as structured data and delivers it via API. Unlike WordPress, Sanity separates content from presentation, so the same content can power a website, app, or newsletter from a single source.
How is Sanity different from WordPress?
WordPress tangles content with theme code, plugin data, and formatting markup. Sanity stores clean, structured JSON with real-time collaboration and a fully customizable editing interface. The tradeoff is more upfront design work; that's where we come in.
How much does a Sanity implementation cost?
$25K–$75K covering CMS implementation and front-end website. Cost depends on your website's overall complexity, custom editing features, and integrations. We scope every project after a discovery conversation.
Can you migrate from WordPress to Sanity?
Yes. We audit existing content, design a new content model, write migration scripts, and build the new front-end. Migrations are also a good opportunity to restructure content that's accumulated over years of ad-hoc updates.
What front-end framework works best with Sanity?
We most often pair Sanity with Astro for content-driven marketing sites and Next.js for more interactive sites. Sanity's live preview works seamlessly with both.
Does Sanity support visual editing?
Yes. We implement component-based page building with live preview on every project. Editors see a form-based interface on one side and a real-time preview on the other.
How does Sanity handle multiple editors?
Real-time collaboration similar to Google Docs. Multiple editors can work on the same document simultaneously without overwriting each other.
What if we want to switch platforms later?
Sanity stores content as structured JSON, so it's portable. We also architect instances to be maintainable by any competent developer. Ongoing retainer support available starting at $5K/month.
Let's talk about your project
If your team is fighting the CMS instead of publishing content, we can fix that.